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employee communications Tools

Campaign Dashboard

UNDERSTAND HOW YOUR content is making an impact

Measuring campaign success and engagement is notoriously difficult when it comes to employee comms. Campaign Dashboard brings content performance analytics directly into your SharePoint, Teams and Viva interfaces to help you evaluate, adjust and improve your campaigns. 

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Campaign Dashboard on laptop

Measure

TRACK PERFORMANCE WITH CAMPAIGN ANALYTICS

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Insight

Get insight into how your campaigns are performing, with quantifiable stats like engagement rate, views, shares and reactions.

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Understand

Get a deeper understanding into your campaigns with sentiment analysis, word clouds, top influencer lists and pulse survey results.

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Improve

USE THE CAMPAIGN DASHBOARD TO ADJUST AND IMPROVE YOUR CAMPAIGNS 

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Compare

With the dashboard filters, compare how a campaign performs over time, or how campaigns perform against each other to see which messages perform best, and when.

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Benchmarks

Set campaign benchmarks and track how each campaign performs against them.

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Top Tips

Use word clouds to see the language people are using around each campaign, and adapt your campaign wording to match.

Identify your top influencers for each campaign and invite them to create guest content – not only does this encourage engagement but it also helps gives more employees a voice. 

Run the same pulse survey at different points throughout your campaign to see how sentiment or understanding around a topic shift over time.