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The four big lessons in boosting performance through communications

May 25, 2021

When employees feel well connected, and information is flowing well across an organisation, employee productivity can increase by 20 to 25 percent. But it is how these connections are working for your company that can make the significant difference.

Vital though excellent communication is, it requires more than just regular messaging for your team to perform consistently well.

Your communication campaigns need to be working towards some specific objectives to drive great personal and company results, namely:

  • Working towards the same objectives
  • Openly sharing knowledge with one another
  • Building camaraderie to boost employee engagement

With a focus on these objectives, and the right tools in place, there are four core watch-outs for driving effective internal communications.

1. Stop creating information white noise

Research shows that the average office worker receives 121 business emails per day much of which can be informative and essential, but, at volume, can be distracting and – ultimately – lead to a confusing ‘information white noise’. If your employees are becoming overwhelmed by emails, and are missing important information amongst all that content, something needs to change.

Not everyone needs to know everything. Targeting your internal campaigns to meet the right people, at the right time – and asking for the right action – can make all the difference.

Ripple allows you to align your campaigns to locations or departments to ensure that only the employees who need to know get the information, and its unique drag-and-drop planning tool allows you to immediately see the volume of communication you have planned over time.

2. Think in campaigns, not messages

Set your strategic goals for your internal communication and plan the campaigns you want to run to meet these goals. As well as giving you a clear and targeted way to deliver your messaging, these campaigns can also act as a sense check. Does the content you want to share align with one or more of your campaigns? If not, why not? Maybe it’s not relevant, maybe it doesn’t fit with your overall plan, maybe it will be distracting.

Managing your internal communication through campaigns, which Ripple makes easy to visualise and manage, helps you to:

  • Keep your messaging clear, concise, and easy to digest.
  • Define clear calls to action.
  • Automate routine communications, and ease the burden on your IC team
  • Iterate and evolve to continuously improve your communications process.

3. Take a multi-channel approach

Everyone has different communication preferences and every message works differently across channels.

When planning a campaign, take a step back and understand how each channel or tool works best for the people in your business. You might use IM for urgent, simple communications, Stream or Teams Live Events for company-wide announcements and face-to-face opportunities (online in Zoom or Teams, or even in person) for one-to-ones or employee welfare check-ins.

Define the parameters of each channel, and embed this within your IC team, planning your campaigns – using a tool like Ripple to manage how you are employing available channels – to establish the best routes for the results you are trying to achieve.

4. Most of all, measure.

To hone your communications – and improve the effect your campaigns are having on engagement, performance and company results – you need to be continually evaluating through insights.

Run surveys, look at meaningful data – such as Ripple which has unique insights at the core of its campaign management capabilities – and align those insights with your company KPIs to measure the impact of your efforts.

Take, for example, a campaign created to improve awareness of the company mission. You might want to take stock at a mid-point of the campaign and align survey results with the engagement rate analytics. You notice that even though you’ve had a high open rate of your CEO video message, your survey shows that only a few employees can correctly identify the company mission statement. Something is missing in the content, or maybe the communication method is wrong. You run a small test campaign, ditching the video and communicating the mission statement in a highly visual email with an interactive element, and your follow up survey – together with the open rate data – shows you that this method meets the goals far more successfully.

Only by measuring the activity and aligning data against your goals can you expect to be delivering tangible, effective change.

Your communications team sets the tone for the entire business

Excellent communication is the beating heart of any high-performing team. Done well, it can influence productivity levels, improve employee engagement, and facilitate training and development, among many other benefits

With the right tools, and with a close eye on the four key lessons, you can improve your communication and collaboration and significantly impact company performance.

“Communication works for those who work at it.”

John Powell, Composer